ABOUT US
Our mantra is innovation through collaboration
We are a vertical service provider that can start with R&D and assist you right the way through to communications and claim validation.
Rapelle was established in 1992 by Bernard Thompson.
Bernard comes from a communications background and has over 30 years experience working for large multinational Advertising Agency’s including George Patterson, Ogilvy & Mather , McCann Erickson, media brokers and is still actively engaged in the industry with ongoing projects ranging from TV show production to conceptualising products and validating performance claims. He specialized in the launch of new products and services that are now household names that include Dynamo, Spray N Wipe, Country Blend Cordials and Conserves and was part of the team that helped the then ‘up start’ retail airline East West Airlines break down the two airline monopoly in Australia.
He left mainstream advertising to develop his own products and through the R&D of reactive dye stuffs developed a cotton treatment process that minimizes UV ray penetration. Bernard is credited as the founder and father of the global sun protective textile industry that has estimated annual retail sales in excess of €350 million. See Rayosan® case studies. The focus for Rapelle® has shifted form UV protection in textiles to thermal insulation protection for the built environment. Other products he worked on to either develop or introduce can be viewed on the Energy Efficient Coatings and Protective Coatings listings.
Rapelle either manufacturers or acts as an exclusive Distributor for the products listed.
How we work
As project coordinator Bernard takes the brief. This may be to solve a technical problem, explore new product development or validate the science behind potential products or services for marketing.
We then source the best person or people working to deliver an agreed scope of works under an Commercial In Confidence agreement. We will protect your IP and can also introduce you to our preferred IP and Trade Mark expert service providers at no charge. Our services represent excellent value for money as we have minimal human resource overhead. We would introduce the team members selected and provide their credentials if we agree to move forward under an Agency Service Agreement with Rapelle acting as project coordinator.
Where do you want to go tomorrow?
Your brief may be for product development> line extension development> packaging development > scientific claims validation >creative development> customer education and ultimately communication.
