Presenting the FACTS without the SPIN
No Green Spin is a process we have constructed to help companies make claims about green initiatives and be completely confident they are not unintentionally misleading their customers.
It all starts with what you want to say and why you want to say it. It must be 100% accurate; it can’t be ‘the truth well told’.
It could be that you have conducted a risk / opportunity analysis and want to get your management team on board to implement your plan.
It could be that you have reduced your carbon footprint - saved money and wish to report your initiative to engage shareholders, employees and suppliers in your initiative.
It could be that you have developed new products or services based on a unique selling proposition and need the science to independently validate your value proposition.
We can assist you with every aspect of your claims validation through to commercial production and placement. AND if required, under the banner of
No Green Spin – the facts without the spin
Our No Green Spin process is a robust, scientifically credible and defendable process for independent claims validation via key strategic partners:
- Step 1: Scientific assessment analysis and claims validation by Dr Michael du Plessis (see bio below)
- Step 2: A second opinion from Colin Dimitroff, Principal Sustainability & Climate Change URS Australia (see bio)
- Step 3: Legal, patent and trade mark assessment independent specialists
No Green Spin is a process; it is not a tick nor is it an endorsement. It is a rigorous independent claims assessment and validation process based on scientific assessment for companies which want to ensure they don’t fall fowl of the ACCC and in doing so alienate their customers.
Dr Michael du Plessis
Michael has more than 20 years of experience in R&D and sustainability. His previous roles in industry include a long career with ICI and later Orica, where he was senior research scientist, technical manager and commercialisation manager. More recently he was innovation and R&D manager for Sydney Water Corporation. He has worked in a variety of countries including South Africa, the UK and Australia.
Michael's experience covers a wide range of industry sectors, including: mining; water utilities; chemicals; explosives; manufacturing; public sector research agencies; and universities. He has also been intimately involved with establishing research alliances with commercial organisations, universities, research organisations and government entities.
Michael has a PhD in chemistry and is passionate about helping organisations improve the return on their investments in R&D and efforts to reduce their environmental impact.
Michael is an accredited executive associate of the Institute for Independent Business, a certified new product development professional of the Product Development Management Association(USA) and a member of the Australian Water Association (AWA)
Colin Dimitroff
As a sustainable development specialist, Colin has over 17 years of practical experience with:
- Development of a corporate and project sustainability goals, objectives and operational strategy in the public and private sectors;
- Climate change strategy, risk management and carbon inventories;
- Sustainability training development and delivery, and
- Communication of outcomes to stakeholders and interest groups.
Colin developed the first Greenhouse Strategy in the Olympic Movement, for Sydney 2000 and has delivered many climate change and greenhouse assignments including: carbon foot printing for one of Australia’s largest diversified beverage companies; carbon analysis in the mining industry; and carbon advice to the Australian Wine Industry. Colin has developed environmental communications plans including responsibility for the Sydney 2000 Olympic Environmental Communications Strategy from 1996 to 2000.